One Pound Fish

A fishmonger at East London market in UK has shot to fame with his “One Pound Fish” jingle.

An amateur video featuring Muhammed Shahid Nazir, aka the "One Pound Fish Man", has propelled the little-known fish seller into the limelight. The two-minute video, showing him peddling his fish at Queen's Market through a silly sing-along to anyone who would listen, has gone viral with 5 millions views to date.

"Have-a, have-a look, one pound fish. Very, very good, very, very cheap, one pound fish," goes the song.

The 31-year-old shot to even more nationwide attention after failing to make the cut on Britain's reality music show, X Factor UK. However, he has since been signed on by Warner Music Group, releasing his first single aptly titled "One Pound Fish" in time for Christmas.

The video of the song, which has already hit 3 million views since it was uploaded on December 10, shows him singing the same song but in all its full glitz and glamour.

"It's a dream come true. The feeling of fame is divine. I never thought anything like this will happen to me one day in my life," says Nazir.